With the recent announcement of a renewed three-year agreement, Harvey Norman are beyond proud to continue championing the extraordinary achievements of Australian athletes alongside Paralympics Australia.
Since before the Rio 2016 Paralympics, Harvey Norman have been a Team Partner and the Official Retailer of Paralympics Australia and the Australian Paralympic team; offering support and encouragement to current and aspiring Paralympians.
At the heart of this collaboration lies a genuine desire to empower athletes and inspire future generations. Paris 2024 marks the first year of Olympic competition since Harvey Norman broadened its relationship to encompass both the Australian Paralympic and Olympic teams.
The significance of Harvey Norman’s partnership with the Paralympics extends far beyond the realm of sport. By championing women in sport and advocating for equity in sponsorship, Harvey Norman sets a powerful example for corporate social responsibility.
Paralympic triathlon champion Katie Kelly said of the collaboration, “Harvey Norman have always backed Australian sports, but importantly they have led the way in supporting women in sport and the Paralympics.”
Initiatives such as the Sports access program, which was made possible through Harvey Norman’s support, give Australian children of all ability the opportunity to participate in sports and the resources to grow into elite athletes.
Another Paralympic champion, Madison de Rozario said of the relationship, “as athletes we’ll do everything we need to do on the sporting field but we’re only able to have the impact we have with the support of partners like Harvey Norman amplifying our voices and our stories.”
Looking ahead, Harvey Norman is thrilled to continue this partnership as the Australian Paralympic team sets its sights on Paris 2024 and beyond. By amplifying the voices and stories of Paralympians, Harvey Norman hopes to not only celebrate athletic prowess but also foster a culture of inclusivity and accessibility in Australian sport.
Together, Harvey Norman and Paralympics Australia will continue to help today’s Paralympians shine and pave the way for a future where every athlete, regardless of ability, has the opportunity to inspire the world.
